If you've been on YouTube lately, you may have noticed the rise of a new video format called "shorts." Shorts are brief, vertical videos that typically last between 15 and 60 seconds. They are designed to be viewed on mobile devices, and they have become incredibly popular, with millions of views every day.
In this blog post, we'll take a closer look at what YouTube Shorts are, how you can make money with them, and the best ways to promote your shorts-only channel.
What are YouTube Shorts?
YouTube Shorts are a new format of video that was launched in September 2020. They are short, vertical videos that are designed to be viewed on mobile devices. Shorts can be up to 60 seconds long and are created using the Shorts camera within the YouTube app or by uploading videos that are already in a vertical format.
Shorts are displayed on a dedicated Shorts shelf on the YouTube homepage and in the YouTube app. They are also shown in a dedicated Shorts player, which allows viewers to swipe through videos easily.
How can I make money with YouTube Shorts?
There are several ways to make money with YouTube Shorts. Here are a few of the most popular methods:
Ads:
Like other types of YouTube videos, Shorts can display ads, and you can earn money based on the number of views and clicks the ads receive. However, to monetize Shorts, your channel needs to meet specific requirements, such as having at least 1000 subscribers, 4000 watch hours in the past 12 months, and being in good standing with YouTube's policies and guidelines.
Sponsorships:
As your Shorts-only channel grows in popularity, you may be approached by companies or brands that want to sponsor your videos. This can be a lucrative way to earn money, but you'll need to ensure that any sponsored content meets YouTube's advertising policies.
Merchandise:
You can also sell merchandise related to your Shorts-only channel. This could include T-shirts, mugs, phone cases, or any other items that your fans may be interested in buying.
Best ways to promote your Shorts-only channel
If you're creating Shorts exclusively for your YouTube channel, it's essential to promote your content to get more views and subscribers. Here are a few ways to do that:
Use keywords and tags:
Just like with regular YouTube videos, using relevant keywords and tags can help your Shorts appear in search results and related videos.
Collaborate with other creators:
Collaborating with other creators can expose your channel to their audiences and help you gain new subscribers.
Share on social media:
Promoting your Shorts on social media platforms such as Twitter, Instagram, and Facebook can help you reach new viewers and subscribers.
Engage with your audience:
Responding to comments and engaging with your audience can help build a loyal fan base that will help promote your Shorts.
How much can I make with a Shorts-only YouTube channel?
The amount of money you can make with a Shorts-only YouTube channel depends on several factors, such as the number of views, engagement, and monetization methods. However, some popular Shorts-only creators have been making significant amounts of money from their channels.
For example, YouTuber "AstroKitty," who posts Minecraft Shorts, has gained over 2 million subscribers and has earned over $40,000 in just four months. Another Shorts-only creator, "Bluebell," who creates ASMR Shorts, has gained over 200,000 subscribers and has earned over $7,000 in a few months.
Benefits of a Shorts-only YouTube channel
Creating a Shorts-only YouTube channel has several benefits, including:
High engagement:
Shorts are designed to be quickly and easily consumed, which can lead to higher engagement rates and more views.
Opportunity for growth:
With the popularity of Shorts on the rise, creating a Shorts-only channel can be a great way to grow your audience and gain new subscribers.
Low production costs:
Shorts are typically less time-consuming and less expensive to produce than longer videos, making them an attractive option for creators who want to produce content quickly and easily.
Flexibility:
Shorts can be created using the Shorts camera within the YouTube app or by uploading videos that are already in a vertical format. This gives creators a lot of flexibility in terms of the content they can create.
Monetization potential:
As we discussed earlier, Shorts can be monetized through ads, sponsorships, and merchandise sales, making them a potential source of income for creators.
Conclusion
YouTube Shorts are a popular new video format that offers creators a lot of potential for growth and monetization. By following best practices for promoting your Shorts-only channel, engaging with your audience, and monetizing your content, you can turn your Shorts into a lucrative source of income. Whether you're an established YouTuber or a new creator looking to grow your audience, Shorts can be an excellent way to reach new viewers and gain more subscribers.
0 Comments